Half of the fun of a large event like the Red Sox Rolling rally is hearing and seeing all of the people who come out to such events. Portrayed above is a snap shot of the crowd, with a duckboat rolling by in the background.
Ever look down at a shot and you can already feel it burning your throat? This badge is an homage to that feeling: the feeling of knowing it'll burn before hand. Isn't that half the fun of drinking whiskey?